The competitive context of the company is getting stronger. At the organizational level, it seems to me that the company is more than ever launching new breeds of structures in parallel with already existing structures. In open innovation, for example, the accelerator or the corporate incubator is a good example of this. There are others in many areas. How can we ignore the fact that competition for life is taking place between existing and new structures?

It must be recognised that new structures often have a major advantage. It is their adaptability. Indeed, new structures emerge with a heritage of practices more adapted to the digital world, and driven by profiles committed to action.

To encapsulate the phenomenon, we can decently speak of « organizational Darwinism ». Organisational transformation would undoubtedly deserve to be seen in the light of this concept in order to understand the changes under way. The company knows that it does not have millennia ahead of it. At most a generation…